About The Book
B2B companies aren’t often natural-born marketers. Marketing isn’t a core competence or even a comfort zone for most of them. But with more global competition and new ways of doing business, B2B companies have the opportunity – and the necessity – to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits.
This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results.
The book is written for all the B2B companies who don’t have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It’s for leaders of B2B companies who wear the marketing hat for their business, whether they want to or not. It’s also for all the B2B company administrators and coordinators who aren’t marketers by training but become marketers by delegation.
The book is a comprehensive guide that covers all the critical elements you need to be successful in B2B marketing. You’ll learn how to:
- Develop a B2B marketing strategy with a practical 3-step process
- Identify what B2B customers really want and what will make your company stand out
- Choose the right B2B marketing tactics for your organization
- Create a realistic action plan
- Set goals
- Budget and manage your B2B marketing activities
- Implement effectively
If you work in a B2B company and want to put marketing to work to gain customers and increase your profits, Market Smart is for you.Download a Sample Chapter