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Want to put marketing to work for your B2B company? Market Smart: How to Gain Customers and Increase Profits with B2B Marketing is your complete resource to understand the fundamentals of marketing and the tactics that will help you achieve powerful results.

Learn how to:

  • Develop a B2B marketing strategy with a practical 3-step process
  • Identify what B2B customers really want and what will make your company stand out
  • Choose the right B2B marketing tactics
  • Create a realistic action plan
  • Set goals
  • Budget and manage your B2B marketing activities
  • Implement effectively
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